A large-scale field experiment to evaluate the effectiveness of paid search advertising

Lorenzo Coviello, Uri Gneezy and Lorenz Goette

Year of publication:	25 September 2017
Authors:	Coviello, Lorenzo ; Genîzî, Ûrî ; Götte, Lorenz
Publisher:	London : Centre for Economic Policy Research
Subject:	Suchmaschine \| Search engine \| Online-Marketing \| Internet marketing \| Werbewirkung \| Advertising effects \| Feldforschung \| Field research \| USA \| United States

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