A latent class segmentation analysis of e-shoppers
| Year of publication: |
2004
|
|---|---|
| Authors: | Bhatnagar, Amit ; Ghose, Sanjoy |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 7, p. 758-767
|
| Publisher: |
Elsevier |