Segmenting consumers based on the benefits and risks of Internet shopping
| Year of publication: |
2004
|
|---|---|
| Authors: | Bhatnagar, Amit ; Ghose, Sanjoy |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 12, p. 1352-1360
|
| Publisher: |
Elsevier |