A Life Cycle Segmentation Approach to Marketing Financial Products and Services
Year of publication: |
1999
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Authors: | Javalgi, Rajshekhar G. ; Dion, Paul |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 19.1999, 3, p. 74-96
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Saved in:
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