A little gratitude goes a long way : how customer gratitude promotes employee customer-oriented organizational citizenship behavior

Hui Zhang, Zhiqing E. Zhou, Jian Xiao, Yanjun Liu, and Yanwei Shi

Year of publication:	2025
Authors:	Zhang, Hui ; Zhou, Zhiqing E. ; Xiao, Jian ; Liu, Yanjun ; Shi, Yanwei
Published in:	Journal of managerial psychology. - Bradford : Emerald, ISSN 1758-7778, ZDB-ID 2020283-0. - Vol. 40.2025, 1, p. 82-96
Subject:	Affective events theory \| Customer gratitude \| Customer-oriented organizational citizenship behavior \| Positive affect \| Promotion focus \| Arbeitsverhalten \| Work behaviour \| Beziehungsmarketing \| Relationship marketing \| Emotion \| Konsumentenverhalten \| Consumer behaviour

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