A longitudinal exploratory study of changing perceptions toward an iconic brand in a developing country
Madhavan Parthasarathy; Mary Lee Stansifer; Rajeev Kumra
| Year of publication: |
2010
|
|---|---|
| Authors: | Parthasarathy, Madhavan ; Stansifer, Mary Lee ; Kumra, Rajeev |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 2.2010, 3, p. 138-152
|
| Subject: | Markenführung | Brand management | Entwicklungsländer | Developing countries | Wahrnehmung | Perception | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008670026