A time-based analysis of changing consumer values in India
Madhavan Parthasarathy, Vicky Lane and Mary Lee Stansifer (Department of Marketing, University of Colorado Denver, Denver, Colorado, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Parthasarathy, Madhavan ; Lane, Vicky |
| Other Persons: | Stansifer, Mary Lee (afterword) |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 7.2015, 3, p. 271-291
|
| Subject: | Indian consumers | Consumer values | Indien | India | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIBR-12-2014-0091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413301