A maximum difference scaling application for customer satisfaction researchers
Michael S. Garver
| Year of publication: |
2009
|
|---|---|
| Authors: | Garver, Michael S. |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 51.2009, 4, p. 481-500
|
| Subject: | Marktforschung | Market research | Kundenzufriedenheit | Customer satisfaction | Marktsegmentierung | Market segmentation | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003863679