A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms
Year of publication: |
2019
|
---|---|
Authors: | Segijn, Claire M. ; Eisend, Martin |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 3, p. 313-332
|
Subject: | Werbung | Advertising | Werbeträger | Advertising media |
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