A meta-analysis of the effect of chatbot anthropomorphism on the customer journey

Cheng Yanxia, Zhu Shijia and Xiao Yuyang

Year of publication:	2024
Authors:	Cheng, Yanxia ; Zhu, Shijia ; Xiao, Yuyang
Subject:	Anthropomorphism \| Chatbot \| Meta-analysis \| Sustainability \| The customer journey \| Meta-Analyse \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing

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