A mixed-method approach to examining brand-consumer interactions driven by social media
Andrew Rohm and Velitchka D. Kaltcheva and Velitchka D. Kaltcheva
| Year of publication: |
2013
|
|---|---|
| Authors: | Rohm, Andrew ; Kaltcheva, Velitchka D. ; Milne, George R. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 7.2013, 4, p. 295-311
|
| Subject: | Social media marketing | Customer experience | Facebook | Twitter | Advertising | Email marketing | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010222781