Toward a framework for assessing covert marketing practices
George R. Milne, Shalini Bahl, and Andrew Rohm
| Year of publication: |
2008
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|---|---|
| Authors: | Milne, George R. ; Bahl, Shalini ; Rohm, Andrew |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 27.2008, 1, p. 57-62
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| Subject: | Marketingmanagement | Marketing management | Digitale Plattform | Digital platform | Social Web | Social web | Datenerhebung | Data collection | Datenschutz | Data protection | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003717432