Toward a Framework for Assessing Covert Marketing Practices
| Year of publication: |
2008
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|---|---|
| Authors: | Milne, George R. ; Bahl, Shalini ; Rohm, Andrew |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 27.2008, 1, p. 57-62
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