A model-based embedding technique for segmenting customers
Srikanth Jagabathula, Lakshminarayanan Subramanian, Ashwin Venkataraman
| Year of publication: |
September-October 2018
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| Authors: | Jagabathula, Srikanth ; Subramanian, Lakshminarayanan ; Venkataraman, Ashwin |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 66.2018, 5, p. 1247-1267
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| Subject: | clustering | embedding | sparsity | big data | categorical preferences | Big Data | Big data | Data Mining | Data mining | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Regionales Cluster | Regional cluster |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2018.1739 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011932437