Cover Image

A model for predictive measurements of advertising effectiveness

Robert J. Lavidge and Gary A. Steiner
Year of publication:
1969
Authors: Lavidge, Robert J. ; Steiner, Gary A.
Published in:
Measuring advertising effectiveness. Selected readings. - Homewood, Ill. [u.a.] : Irwin. - 1969, p. 2-7
Check Google Scholar |
In German libraries (KVK)
I need help

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10002353197
Similar items by person