A model for studying R&D-marketing interface in the product innovation process
Ashok K. Gupta, S. P. Raj, & David Wilemon
| Year of publication: |
1986
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|---|---|
| Authors: | Gupta, Ashok K. ; Raj, S. P. ; Wilemon, David L. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 50.1986, 2, p. 7-17
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| Subject: | Innovation | Vertrieb | Physical distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001012003