A model for the construction of country-specific yet internationally comparable short-form marketing scales
Martijn G. de Jong; Jan-Benedict E. M. Steenkamp; Bernard P. Veldkamp
| Year of publication: |
2009
|
|---|---|
| Authors: | Jong, Martijn G. de ; Steenkamp, Jan-Benedict E. M. ; Veldkamp, Bernard P. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 4, p. 674-689
|
| Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Herkunftsbezeichnung | Designation of origin |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885000