A model of customer-based brand equity and its application to multiple destinations
Soyoung Boo; James Busser; Seyhmus Baloglu
| Year of publication: |
2009
|
|---|---|
| Authors: | Boo, Soyoung ; Busser, James ; Baloglu, Seyhmus |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 30.2009, 2, p. 219-231
|
| Subject: | Las Vegas | Atlantic City (NJ) | Tourismusregion | Tourism destination | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003838232