A model of event–destination image transfer
Qian Deng and Mimi Li
| Year of publication: |
2014
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|---|---|
| Authors: | Deng, Qian ; Li, Mimi |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 53.2014, 1, p. 69-82
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| Subject: | image transfer | event image | destination image | attitude | behavioral intentions | structural equation modeling | Markenimage | Brand image | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Strukturgleichungsmodell | Structural equation model | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Markentransfer | Brand extension | Firmenimage | Corporate reputation | Reputation |