A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising
| Year of publication: |
1999
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|---|---|
| Authors: | Snipes, Robin L. ; Latour, Michael S. ; Bliss, Sara J. |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 19.1999, 3, p. 273-286
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