Don't Be Afraid to Use Fear Appeals: An Experimental Study
| Year of publication: |
1996
|
|---|---|
| Authors: | LaTour, Michael S. ; Snipes, Robin L. ; Bliss, Sara J. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 36.1996, 2, p. 59-68
|