A Model to Determine Customer Lifetime Value in a Retail Banking Context
| Year of publication: |
2007
|
|---|---|
| Authors: | Haenlein, Michael ; Kaplan, Andreas M. ; Beeser, Anemone J. |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 25.2007, 3, p. 221-234
|