A moderated-mediation model of perceived enjoyment, security and trust on customer satisfaction : evidence from banking industry in India
Meharaj Banu Abdul Sathar, Malini Rajagopalan, Shaik Mohamed Naina and Satyanarayana Parayitam
| Year of publication: |
2023
|
|---|---|
| Authors: | Sathar, Meharaj Banu Abdul ; Rajagopalan, Malini ; Naina, Shaik Mohamed ; Parayitam, Satyanarayana |
| Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 17.2023, 3, p. 656-679
|
| Subject: | India | Moderated-mediation | Perceived ease of use | Perceived enjoyment | Perceived usefulness | Security | TAM | Trust | Indien | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JABS-03-2022-0089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335450