A multi-technique data mining approach to exploring consumer behaviors
Kuriakose Athappilly, Muhammad A. Razi and J. Michael Tarn
| Year of publication: |
2010
|
|---|---|
| Authors: | Athappilly, Kuriakose ; Razi, Muhammad A. ; Tarn, J. Michael |
| Published in: |
Human systems management : HSM. - Amsterdam [u.a.] : IOS Press, ISSN 0167-2533, ZDB-ID 863939-5. - Vol. 29.2010, 3, p. 153-163
|
| Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | USA | United States |