A multi-trait multi-method validity test of partworth estimates
Wagner Kamakura and Muammer Ozer
| Year of publication: |
2007
|
|---|---|
| Authors: | Kamakura, Wagner A. ; Ozer, Muammer |
| Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-71403-0. - 2007, p. 145-166
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Statistischer Test | Statistical test | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003544618