A Multidimensional Approach to the Influence of Environmental Marketing and Orientation on the Firm’s Organizational Performance
| Year of publication: |
2009
|
|---|---|
| Authors: | Fraj-Andrés, Elena ; Martinez-Salinas, Eva ; Matute-Vallejo, Jorge |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 88.2009, 2, p. 263-286
|
| Publisher: |
Springer |
| Subject: | environmental marketing | environmental orientation | sustainability | operational performance | commercial performance | economic performance |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005015396