A Multiple Ideal Point Model: Capturing Multiple Preference Effects from Within an Ideal Point Framework
| Year of publication: |
2002
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|---|---|
| Authors: | Lee, Jack K.H. ; Sudhir, K. ; Steckel, Joel H. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 1, p. 73-86
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