Consumer Strategies for Purchasing Assortments within a Single Product Class
| Year of publication: |
1999
|
|---|---|
| Authors: | Lee, Jack K.H. ; Steckel, Joel H. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 75.1999, 3, p. 387-404
|