A New Approach for Assessment and Comparison of Websites: Using the Modified Balanced Scorecard and Analytical Hierarchy Process
| Year of publication: |
2010
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|---|---|
| Authors: | Kim, Young Hoon ; Kim, Mincheol |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa : Taylor & Francis, ISSN 1936-8623, ZDB-ID 24937009. - Vol. 19.2010, 6, p. 676-696
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