A new approach to country segmentation utilizing multinational diffusion patterns
Kristiaan Helsen; Kamel Jedidi; Wayne S. DeSarbo
| Year of publication: |
2008
|
|---|---|
| Authors: | Helsen, Kristiaan ; Jedidi, Kamel ; DeSarbo, Wayne |
| Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 133-144
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Innovationsdiffusion | Innovation diffusion | Marktsegmentierung | Market segmentation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655856