A new approach to nonlinear consumer behavior and market segmentation by the use of orthogonal polynomials

Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers

Laroche, Michel, (2005)

Individualistic orientation and consumer susceptibility to interpersonal influence

Mourali, Mehdi, (2005)

New developments in global consumer behavior and marketing strategy : introduction to the special issue

Laroche, Michel, (2014)