New developments in global consumer behavior and marketing strategy : introduction to the special issue
Michel Laroche
| Year of publication: |
2014
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|---|---|
| Authors: | Laroche, Michel |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 225-227
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| Subject: | Global online research | Acculturation/socialization research | Research methodology | Global marketing strategy | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Marketingmanagement | Marketing management | Welt | World | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010245291