A new brand world : 8 principles for achieving brand leadership in the 21st century
Scott Bedbury with Stephen Fenichell
| Year of publication: |
2002
|
|---|---|
| Authors: | Bedbury, Scott ; Fenichell, Stephen |
| Publisher: |
New York, NY [u.a.] : Viking |
| Subject: | Markenname | Markenpolitik | Produkteinführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 220 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-670-03076-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004747505