A new model for predicting behavioral intentions : an alternative to Fishbein
Paul R. Warshaw
| Year of publication: |
1980
|
|---|---|
| Authors: | Warshaw, Paul R. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 7.1980, 2, p. 153-172
|
| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003102080