A new SOM-based method for profile generation : theory and an application in direct marketing

Alex Seret; Thomas Verbraken; Sébastien Versailles; Bart Baesens

Year of publication:	2012
Authors:	Seret, Alex ; Verbraken, Thomas ; Versailles, Sébastien ; Baesens, Bart
Published in:	European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 220.2012, 1 (1.7.), p. 199-209
Subject:	Direktmarketing \| Direct marketing \| Theorie \| Theory

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