A new theorem for optimizing the advertising budget

Malcolm Wright

Year of publication:	2009
Authors:	Wright, Malcolm
Published in:	Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 2, p. 164-169
Subject:	Werbeplanung \| Advertising planning \| Betriebliche Budgetierung \| Corporate budgeting \| Theorie \| Theory

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