A note on modeling consumer reactions to a crisis: The case of the mad cow disease
| Year of publication: |
2002
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|---|---|
| Authors: | Pennings, Joost M.E. ; Wansink, Brian ; Meulenberg, Matthew T.G. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 19.2002, 1, p. 91-100
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