The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers

This study proposes a model to explain the intention of farmers to adopt a radical product innovation. Particular attention is given to the influence of marketing factors. Results from illustrating the model for Dutch poultry farms are presented.

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Year of publication:	2005
Authors:	Verhees, Frans J.H.M. ; Meulenberg, Matthew T.G. ; Pennings, Joost M.E.
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	Radical product innovation \| family farms \| marketing \| intentions \| Farm Management

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Extent:	application/pdf
Series:	2005 Annual meeting, July 24-27, Providence, RI.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2005 Annual meeting, July 24-27, Providence, RI Number 19381
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005476962