Managing the product innovations paradox : the individual and synergistic role of the firm inside-out and outside-in marketing capability
Shabahat Ali, Weiwei Wu and Sadaqat Ali
| Year of publication: |
2023
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|---|---|
| Authors: | Ali, Shabahat ; Wu, Weiwei ; Ali, Sadaqat |
| Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 26.2023, 2, p. 504-530
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| Subject: | Incremental product innovation | Inside-out marketing capability | Outside-in marketing capability | Radical product innovation | Produktentwicklung | New product development | Innovation | Marketing | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-05-2021-0234 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014231548