A Note on Pricing and Efficiency in Print Media Industries

Actors on print media markets face two different (and interrelated) demand curves: the demand for copies and the demand for advertising space. This paper develops a realistic, yet simple, model of print media industries. In contrast to earlier studies, it takes into account that print media firms can neither set advertising space nor its price. A main finding of this paper is that competitive concerns regarding recent concentrations in print media industries are likely to be overstated since a print media firms' cover pricing is limited by its feedback on advertising demand

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Year of publication:	2008
Authors:	Kaiser, Ulrich
Publisher:	[S.l.] : SSRN
Subject:	Preismanagement \| Pricing strategy \| Presseverlag \| Press publisher \| Marktstruktur \| Market structure \| Medienökonomik \| Media economics \| Printwerbung \| Print advertising \| Preistheorie \| Price theory

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