A novel approach to predicting customer lifetime value in B2B SaaS companies
Stephan Curiskis, Xiaojing Dong, Fan Jiang, Mark Scarr
| Year of publication: |
2023
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|---|---|
| Authors: | Curiskis, Stephan ; Dong, Xiaojing ; Jiang, Fan ; Scarr, Mark |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 4, p. 587-601
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| Subject: | B2B | Customer lifetime value | Ensembling | Hierarchical | SaaS | Supervised learning | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00234-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014537127