A novel method based on knowledge adoption model and non-kernel SVM for predicting the helpfulness of online reviews
Jian Luo, Yan Zhang, Yuanyuan Gao and Jing Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Luo, Jian ; Zhang, Yan ; Gao, Yuanyuan ; Zhang, Jing |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 75.2024, 6, p. 1205-1222
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| Subject: | forecasting method | helpful information | knowledge adoption model | Online reviews | support vector machine | Prognoseverfahren | Forecasting model | Mustererkennung | Pattern recognition | Virales Marketing | Viral marketing | Wissensmanagement | Knowledge management | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2023.2239855 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014555893