A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Taku Togawa, Jaewoo Park, Hiroaki Ishii, Xiaoyan Deng
| Year of publication: |
2019
|
|---|---|
| Authors: | Togawa, Taku ; Park, Jaewoo ; Ishii, Hiroaki ; Deng, Xiaoyan |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 4, p. 204-218
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| Subject: | Flavor heaviness | Food consumption | Holistic versus analytic processing | Product image location | Visual-gustatory correspondence | Verpackung | Packaging | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Ernährungsverhalten | Eating habit | Lebensmittelkonsum | Produktgestaltung | Product design | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012154092