The price is Heavy : how the haptic sensation of weight influences preference for partitioned versus combined pricing
Rajat Roy, Taku Togawa, Jaewoo Park, Hiroaki Ishii, Vik Naidoo
| Year of publication: |
2024
|
|---|---|
| Authors: | Roy, Rajat ; Togawa, Taku ; Park, Jaewoo ; Ishii, Hiroaki ; Naidoo, Vik |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 182.2024, Art.-No. 114797, p. 1-12
|
| Subject: | Combined pricing | Ease of processing | Heaviness | Lightness | Partitioned pricing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114797 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015130272