A paradigm shift in consumer behaviour towards green cosmetics : an empirical study
Meghna Sharma, Prachi Trivedi and Jimnee Deka
| Year of publication: |
2021
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|---|---|
| Authors: | Sharma, Meghna ; Trivedi, Prachi ; Deka, Jimnee |
| Published in: |
International journal of green economics : IJGE. - Genève : Inderscience Enterprises, ISSN 1744-9936, ZDB-ID 2232950-X. - Vol. 15.2021, 1, p. 1-19
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| Subject: | awareness level | green cosmetics | green marketing | green product | purchase intentions | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Kosmetik | Cosmetics | Umweltmanagement | Environmental management | Indien | India | Nachhaltige Entwicklung | Sustainable development |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJGE.2021.117681 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012670371