A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures
| Year of publication: |
1998
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|---|---|
| Authors: | Chaturvedi, Anil ; Carroll, J.D. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 111.1998, 2, p. 268-284
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