A persuasive-based latent class segmentation analysis of luxury brand websites
Estrella Díaz, David Martín-Consuegra, Hooman Estelami
| Year of publication: |
September 2016
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|---|---|
| Authors: | Díaz, Estrella ; Martín-Consuegra, David ; Estelami, Hooman |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 16.2016, 3, p. 401-424
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| Subject: | Content analysis | Websites | Persuasiveness | Luxury brands | Latent class segmentation | Website | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Markenführung | Brand management | Markenartikel | Brand | Online-Marketing | Internet marketing | Zielgruppe | Target group | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-016-9212-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011556572