A perusal of extant literature on market orientation : concern for its implementation
Year of publication: |
2010
|
---|---|
Authors: | Kaur, Gurjeet ; Gupta, Mahesh Chander |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 10.2010, 1, p. 87-105
|
Subject: | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management | Unternehmenserfolg | Firm performance | Bibliometrie | Bibliometrics |
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