A picture is worth a thousand words : how images influence information quality and information load in online reviews
Year of publication: |
2020
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Authors: | Zinko, Robert ; Stolk, Paul ; Furner, Zhan ; Almond, Brad |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 30.2020, 4, p. 775-789
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Subject: | Electronic word of mouth | Information overload | Information quality | Images | Virales Marketing | Viral marketing | Informationswert | Information value | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Social Web | Social web | Informationsökonomik | Economics of information | Online-Handel | Online retailing |
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