A picture's worth a thousand words : using depicted movement in picture-based ads to increase narrative transportation
Jamie L. Grigsby, Robert D. Jewell and César Zamudio
| Year of publication: |
2023
|
|---|---|
| Authors: | Grigsby, Jamie L. ; Jewell, Robert D. ; Zamudio, César |
| Subject: | Werbung | Advertising | Narrative Methode | Narrative method |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2022.2077267 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014339495